Over the years, I’ve met a lot of people who wanted to start something. A business. A blog. A side hustle. A YouTube channel. Something of their own. And I’ve noticed a pattern.
Most of them never start. Not because they lack ideas or talent, but because they overthink every single step.
They want the perfect launch date. The perfect branding. The perfect idea that will never fail. And while they wait for the perfect moment, life keeps moving. The dream slowly fades.
Here’s the uncomfortable truth: nobody cares. Nobody knows you. Nobody is thinking about you as much as you think they are. People are busy living their own lives. So when you post that post, when you launch that scrappy first version, when you DM that potential customer, the world doesn’t pause to judge you.
The worst thing that can happen is you hear “no.” The best thing that can happen is you get one step closer to the life you want.
I’ve started looking at it like a heuristic, a simple mental shortcut:
Action > Planning > Perfection
Because the more you stay in your head, the bigger the problem looks. Overthinking magnifies risk and kills speed.
Here’s what works better:
Small bets – Start tiny. A tweet. A landing page. A cold email. See what happens.
Feedback loops – Let the world tell you if it’s working, not your imagination.
Iterate in public – The more you share, the less scary it feels. The fear fades when it becomes normal.
When I look back, every big win in my life started with something embarrassingly small. My first startup ideas were messy. My first posts barely got views. But each “no” taught me more than months of overthinking ever did.
The losers I’ve met stay stuck because they wait for certainty. The winners I’ve met move forward despite uncertainty.
Start the business. Post the post. DM the prospect.
Nobody’s watching you fail. But the right people will notice when you win.
